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DIY or bring in the professionals – Part 3: Video

When should you publish, photograph or produce video yourself and when should you plan, create and deliver creative content with the help of the professionals?

In this the third and last post in the series we consider the pros and cons of Do-It-Yourself video-making.

 

DIY video

Video is about to explode, becoming the fastest growing medium online. Cisco recently reported that by 2017 video will account for 69% of all consumer internet traffic and by 2019 it will be responsible for four-fifths of global internet traffic: ignore it at your peril.

Videos success is due to its inherent ability to tell a story: it is entertaining, informative and emotionally engaging – plus you can share it.

YouTube, the current go-to video channel, has more than one billion unique users every month, there is also Vimeo and 2015 saw the launch of Instagram’s and Facebook’s new video channels, Vine, Flickr, Periscope and many, many more.

Vlogs (video blogs) are a great way to get your message out, regularly and succinctly and research has found that there is more engagement with videos that are no more than 30 seconds in length. Brands large, and small, are now streaming video content live via platforms such as Periscope. This has opened new doors in terms of real time content, drawing audiences together at a certain place and time.

DIY:

The cost of a creating a professionally produced video as part of a marketing strategy could make it tricky for a small business, but there are a vast array of video apps available which give business owners the ability to create short, sharp videos that can be useful for social media sharing. You may be brave enough to create regular vlogs but it takes time and patience to become skilled at any type of video production.

As with any new medium, practice using it, write a script, check the lighting, the location, the sound – give yourself time to create something worth publishing online, otherwise it will be watched by: no-one.

Bring in the professionals:

When it comes to using video on your website, you should always use a professional. There are many components that make up a great video, a well thought out script, good resolution, ensuring good sound quality and selecting the best music. You should also be able to take stills from a good video which you can use elsewhere on your website or in blogs, emails etc.

Our client, Smooth IT, used video to help demonstrate their commitment to customer service and to familiarise customers with the people behind the business:

Video production company: Suited & Booted

In summary:

This is the third post about the suitability of producing DIY creative content for your marketing and communications, we have discussed words, pictures and video. If speed is of the essence then do-it-yourself blogging, Instagram and vlogging can be really effective. Keep your voice authentic and apply quality controls. If, on the other hand, the creative content is high level – used in print, or on your core website – commission a specialist. This will ensure a high degree of creativity and professionalism allowing you to focus on your core strengths. You will see a real return on your investment by standing out from your competitors.

Collaboration is key

Every business is different. Content requirements can vary hugely, as can the level of expertise within each business. At Touchpoint Design, we collaborate with a wide network of specialists. We passionately believe that the whole becomes greater than the sum of its parts.

If you have a particular project in mind or you merely want to hear more about our approach, give us a call on 01225 291 044.

Read Next:
Part 1: Words
Part 2: Pictures

Useful reading:
How to write a video production brief
Tips for YouTube Vloggers

Sue Bush