INSIDE ASIA TOURS
Objective: To design a visual ‘language’ for this popular tour operator’s holding company and its sub-brands.
Challenge: Dynamic and forward-thinking, Inside Asia Tours knew that it could build on its success in the Japanese tour market and develop its brand to offer holidays to other countries in Asia: Vietnam, Cambodia, Laos and Burma. We needed to rationalise the branding to give the company a consistent, clear identity in every region. The aim was to develop a visual language that clients would recognise and trust, building the company’s reputation for excellence and encouraging cross-selling throughout its regions.