SCIENCE COUNCIL

Objective: The Science Council is a membership organisation that brings together a broad spectrum of societies and professional bodies from throughout the sciences to focus on the education, skills and professionalism of the science community. The organisation wanted to refresh its brand to reflect the broad scope of its activities.

Challenge: To truly reflect the organisation’s mission, brand values and vision.

Solution

We designed a new brand identity and developed a flexible brand architecture of sub-brands. Our primary concern was that stakeholders understood the relationship between the organisation and its activities, in particular its professional registers: Chartered Scientist, Registered Scientist, Registered Technician, and Chartered Science Teacher.

 

First, we developed a brandmark for the Science Council, a multi-faceted graphic – layers of overlapping rectangles that represent both the collective nature of the organisation and its different sectors (science, technology, engineering and maths). The typography and colour of the original brand identity looked more to the past than the future. So, we selected a modern typeface and a bright and bold colour palette – fresh, modern and accessible.

Second, we developed identities for each professional register so that each one was consistent with the type style and colour palette of Science Council’s overall brand identity.

“We needed a brand architecture that made people understand the relationship between the different parts of the Science Council, the organisation as a whole and the four sub-brands – the registers. We now have a professional and consistent visual brand identity. The solution works – we are delighted!”

Ali Orr, Registrar, Science Council

We continue to work with the Science Council, recently completing brand workshops, developing full brand guidelines, and user-testing, designing and building the organisation’s website.

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