Mohair & More
Objective: to redesign this established e-commerce site in order to broaden its appeal and increase sales, and to rebuild it to improve site management.
Mohair & More occupies a niche marketplace, primarily targeting those passionate about countryside pursuits. Shooting socks are the company’s best seller, but in order to improve its sales in other areas it needed to broaden its appeal to attract a younger and more fashion-aware client base. The original site was hard for the company to maintain and offered no reporting or tracking facilities.
Working with LRD, a marketing and communications agency, we took the decision to change the company’s name from The Mohair Sock Company to Mohair & More. We designed the site so that it was modern, fresh and light, more White Company than Horse & Hound. We included a blog with the site, to allow the brand personality to develop through lifestyle articles and product promotions.
We built the site using the fastest growing e-commerce package on the market: WooCommerce is robust and scalable, allowing us to add-on pre-developed features such as currency conversion, image zoom and related products. These pre-developed extensions meant that we could keep Mohair’s costs to a minimum but still offer the company a feature-rich website.
What we did:
- Creative web design
- E-commerce website development