Rethink. Refresh. Reposition.
Building consensus is critical to success. Our Brand Amplification process delivers a clear way forward by bringing people together for collaboration and discovery, achieving goals that often takes months of agonising debate and numerous costly wrong turns — allowing us to reposition your brand successfully.
Research & discovery sprint
The output from these discovery sessions is a brand blueprint. This document will shape the strategic development of your verbal and visual brand identity.
Producing this blueprint is a collaborative process. We’re here to ask questions, listen carefully, structure and refine your thinking to help get it right.
Touchpoint Design carried out research and took the leadership team through a Discovery workshop, this set the strategy for the creative stage and ensured that we had a tight brief to keep us all in alignment.”Alexa Brierley, Marketing Manager, KTSL
Both creative and tactical, this sprint provides you with creative territories, along with a clear creative project brief. These capture the themes and ideas developed during the collaborative sessions and set out the tactical deliverables.
Your team feel empowered, part of the creative process and ready to move forward with a watertight brief.
At this point we can either help you commission the right agency to produce the deliverables (brand identity, digital or print) or we can assemble and manage our own team of trusted creatives.
We will stay on board so that your strategy and ideas don’t get lost in the execution.
Regular sprint check-ins keep everyone on the same page and avoid any unexpected surprises.
Armed with the blueprint, creative territories and a robust brief, designers and writers stay on track, on time and in budget.
We now have a professional and consistent visual brand identity. The solution works – we are delighted!”Ali Orr, Registrar, Science Council
Together, we’ve made a series of decisions up until this point that will result in a considered and cohesive creative solution.
We’re meticulous about the end result; from carefully crafted brand guidelines to print quality and paper stocks – the finer details are everything.
We were a mess and Sue and the team sorted us out. They took the time to understand what we wanted and built the correct team who could focus our branding and our customer offering.”Simon Scott, Founder, Push Entertainment
If you have a specific brand, marketing or communications challenge to discuss, talk it through with Sue, a brand identity consultant with over 25 years experience. Discuss your specific challenges, scope out potential approaches and receive some honest, straightforward advice from an independent expert.
What we can do for you
Brand discovery workshops
Market research & positioning
Creative territory development
Creative brief writing
Functional specification planning
Brand proposition development
Brand identity design
Brand tone of voice
Brand application: digital, print, large format
Environmentally-friendly: production and website hosting