We’ve been doing this a long time. But, no matter what innovations we’re embracing or exciting new opportunities we’re exploring, we take a consistent, methodical approach to design for all our projects, big and small. Divided into four distinct phases, Discover, Define, Develop and Deliver.

Throughout the process, during every phase, we promise one thing: we believe in collaboration, working in genuine partnership with your business.


At the start of the project, it’s our job to understand your vision and identify your goals. We’ll define the brief in detail, agree benchmarks and key objectives.

We’ll agree a budget for the project—our pricing is completely transparent with no hidden charges, which means we give you a price and we stick to it (unless, of course, your requirements change).


During the second stage we’ll look at your visual positioning and tone of voice, as well as market research and a competitor analysis. For larger projects we may hold brand workshops and develop a user-experience strategy.


During the third phase, we’ll develop design-led solutions and produce some design concepts for you. This is where the first two phases really bear fruit, conceptualising the idea into sketches and wireframes, and making it come alive in mock-ups. Concepts are refined—we take on board your initial reactions and refine the visual working towards the final concept.

At this point we’re almost ready to turn the concepts into reality—before we do, though, we’ll ask you to sign off on the visual approach and on the final project specifications. We want to make sure you’re happy every step of the way.


And finally… delivery! This is the point when all the choices we’ve made together along the way go into production. If your project contains digital deliverables, we work hand in hand with the digital development team to use the best and latest web thinking. We will ensure your site is a pleasure to use on laptop, desktop, mobile or tablet. We are rigorous about final testing and approval, and then launch. For printed literature we will manage production: select the right printer for the job, specify paper stocks and co-ordinate delivery.