The Institute for Food Science and Technology

Objective: To design the printed literature and large format display banners for the annual Dragons’ Den style competition ‘Ecotrophelia UK’.

Challenge: To develop a contemporary and distinctive ‘look and feel’ to appeal to teams of students from UK universities, encouraging them to showcase their eco-innovative food products at this prestigious European-wide competition.

Solution

A colourful illustrative approach, flexible enough that it can be repurposed each year by simply changing the colours. We decided to present the competition pack in a fully branded wallet folder with a brochure in one pocket and loose leaf sheets showcasing each competitor’s entry in the other pocket.

We developed certificates, large format banners and promotional flyers. The competition is going from strength to strength and is now in its fifth year.

Bristol University

King’s College London

The American Museum in Britain

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