Moving away from the ominous monochrome style of previous printed literature, we developed an upbeat and empowering aesthetic for the charity. Design choices like bold typography and a bright colour palette help to convey a positive outlook, while candid photography effectively captures the vital work being undertaken by Housing For Women.
We recommended recently-graduated photographer Lucy Ranson, whose sensitivity and experience as a candid street photographer resulted in a striking collection of images for the annual report. Alongside Lucy’s photographs, we developed an array of infographics that demonstrate the success of Housing For Women projects by drawing attention to impressive statistics.
The report was printed on environmentally-friendly paper stock, in-keeping with the ethical values of the charity. We’re proud to continue working with Housing For Women, with work ranging from printed newsletters for housing residents to large format visuals and fundraising communications.