OXFORD FILMS

Objective: To rebrand Oxford Film & Television and position the company as a high quality independent production company with an international reputation.

Challenge: To showcase their unique film-making across arts, documentary and drama. To build brand awareness amongst commissioning editors in the UK and overseas, build relationships with presenters, broadcasters and institutions, and attract new talent. Clearly and authentically demonstrating the company’s strengths as credible experts.

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SOLUTION

We designed a bold logo mark – the ‘O’ of Oxford based on the shape of a camera viewfinder. The company name was changed to reflect their change in emphasis away from broadcast television. The new identity was applied to the website, stationery, branded emails and their animated ident.

We restructured the website, improving the user journey. Designing project pages to best display their work, company pages to promote their many awards and their distinct company ethos as authentic and original storytellers.

“Touchpoint helped us rebrand and design an aesthetically pleasing and functional website that reflected our core values and positioned us more effectively in our market. Sue and the team were on hand to answer any questions throughout the process and were very flexible to our evolving needs. It was a pleasure working with them and we look forward to our next project together.”

Alice Kent, Corporate Branded Content, Oxford Films

And finally, we produced a clear set of brand guidelines that define: typography, colour and photography styles, enabling the brand identity to be applied accurately and consistently by anyone.

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