Our process was one of discovery and co-creation. During our brand workshop we learnt of the huge strategic input founder Harry and his team offer each and every one of their clients. Their investment in questioning and examining all the possibilities, opens up new opportunities for their clients. This, along with their ambition to simplify and remove technical barriers for clients, positions them as much more than web app developers. The new name chosen – Unfold – captures the role they provide aptly, creating systems that make room for clients to unfurl and reach their full potential. It also suggests a simple way of working with paper and pen, refreshingly going against the grain of hi-tech jargon named competitors. We developed a clear brand belief, values and purpose, and outlined the value they add to projects over other competitors. We also developed clear content pillars. These were topic areas that Unfold could structure their website around, offer consultancy on and in time, own within the B2B industry. All this was wrapped up in a kitbag of tools both visual and verbal to build character and express the Unfold brand promise.