We began with a half day discovery meeting to fully understand the company services, objectives and target clients. Armed with that knowledge we mapped out the website content and put together design routes.
Our concept focussed on the journey-to-purchase of a typical customer whilst showing how Push supports the client along that journey. We did this by designing and coding an animated, illustrated ‘flow diagram’.
The main image is the fan as a piece of merchandise–a vinyl ‘superfan’ packaged in his very own box. We commissioned Sun & Moon Studios to design the character and render him both as a 3D vinyl figure but also the 2D illustrations we use throughout the website and marketing materials.